A New Visual Identity
For the start of the 2025 season, Radio 100.7 is presenting itself with a new visual identity. It is the first time since the station’s beginnings in 1993 that 100.7 has completely changed its logo. This also underlines the evolution over these three decades, from a socio-cultural niche station to a public service broadcaster that stands for in-depth information, great music, plenty of culture and entertainment.
A new claim
The new claim “Lauschter Lëtzebuerg” underscores the mission and ambition of Luxembourg’s public service radio. Radio 100.7 gives the country’s many voices a space to express themselves and tells their stories – in their own words. To listen means to discover, to observe, to feel, to understand, and to connect. Listening to Luxembourg means giving Luxembourg a voice – and also asking the uncomfortable questions.
With its new visual identity and the claim “Lauschter Lëtzebuerg”, Radio 100.7 makes a clear statement: listening is more than sound – it is an attitude that reflects the diversity and complexity of our society.
